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Marketing, advertising, PR and sales

Marketing raise the awareness of the organisation and its products/services through various forms of communication to capture the attention of the target audience. Advertising, public relations (PR), sales and digital media can be seen as aspects of marketing.

The advertising, marketing, PR and sales sector offers a vast array of opportunities for students and graduates, and is ever changing and growing, due to rapid changes in technology. The great news is that no matter what your degree background, you can forge a career in this sector, if you are willing to put in the work to gain relevant experience.

Due to a growth in digital media and marketing, and an increase in the number of communications agencies who offer their clients a mixture of services, there can sometimes be a lack of clear distinction between advertising, marketing and PR. Roles can incorporate many different elements, and whilst at first this may make opportunities difficult to identify and “pin down”, it can also be fantastic for graduates with an open-minded approach.

Roles exist working 'in house' or for independent consultancies or service providers. A variety of job roles exist, from those that focus on planning and strategy to those that are more creative. Marketing roles in a small business may involve you getting a range of experience for example in sales, marketing advertising and PR. If the role was in a larger organisation there are more specialised teams focussing on one aspect. Sometimes external agenises could be used for example when creating advertising campaigns.

Explore the areas for further advice on types of roles available, getting experience, where to find jobs and more.

Advertising, marketing and PR Graduate JobSearch