Digital media

Digital media draws together technology, media and marketing, advertising and PR. Roles for graduates are varied and in addition to the purely digital job roles, many mainstream media and marketing jobs include online and social media as part of the role.

For many roles entrants do not need a technical degree or experience, and do not necessarily need to have coding skills or be capable of building a website. Typically many digital media jobs are essentially marketing that focus on the use of social media to engage with target audiences.

Explore job roles

Many organisations employ their own in-house digital media specialists in roles which combine marketing with technology to enhance the organisation's online profile.

Communications agencies and design houses have digital teams which focus on developing marketing campaigns for web and mobile platforms, specialist digital agencies are also common.

It is also possible to work in traditional media organisations (e.g. TV, radio and newspapers) and publishers, developing online content, such as podcasts, videos and TV on demand as well as interacting directly with their audiences (via blogs, forums and other social media).

Use the job profiles below to find out about, skills, entry routes and experience

Building skills and experience

Finding and applying for jobs

Relevant experience and interest/drive are generally more important than a particular degree subject. Depending on the role, degrees in analytical or technical subjects, business or marketing may be advantageous.

Digital media employers use Twitter extensively to promote their opportunities. At higher levels, LinkedIn is a common means of advertising opportunities and searching for talent.

Find vacancies

Further resources

Next steps

When planning your next steps you may have additional questions or want to explore certain aspects in more detail: